2008 highlights
Since its launch on October 27, 2008, the "Protect Your Identity Online" campaign has reached thousands of Quebeckers through partners, the website, media and the provincial tour.
Here are a few facts compiled on November 17, 2008.
Traffic on the website
- More than 63% of people who visit the website stay and browse
- On average, visitors consult more than 4 pages per visit (this number includes people who immediately leave the website; the average number of pages consulted is actually higher)
- Visitors are mainly from our target audience of Québec, but are also from other French-speaking countries, including France and Belgium
Media visibility
- More than 75 broadcast and print media, television and radio, have talked about the website and campaign, including Le Journal de Montréal, Le Soleil and canoe.com
- 57 formal interviews conducted by several media, including RDI, Radio-Canada, La Presse Canadienne, Branchez-vous.tv, Direction Informatique as well as the main radio stations in each region
- In Belgium, the Centre de Ressources des Espaces Publics Numériques de Wallonie even published a review of the website that describes it as a "wealth of information, advice and tools"
Provincial tour
- The tour team met with thousands of people in 10 regions of Québec
- At the booth, passers-by in Saint-Bruno, Gatineau, Saint-Georges and Québec City thoroughly enjoyed hearing the duty officers, who helped the experts discuss the dangers of the Internet and how to protect yourself
Response from the public
- Most people that we met were very pleased to know that a place exists where they can find information and get assistance with protecting their identity and personal information
- In general, comments about the website were also very positive: people find it easy to navigate, full of useful, relevant information, etc.
- Many of the people that me met at the booth had heard about the campaign and media tour and were pleased to speak with the team's experts
- Several identity theft and financial fraud victims took the time to share their experiences, which is a sign of confidence, as people are often hesitant to admit that they were victims of fraud
